Cool Hunters Think You’re More Important Than Cel

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Another sign that celebrity style might take a backseat to yours in the eyes of Corporate America:
Look-Look,[link widoczny dla zalogowanych], a popular cool-hunting company in Los Angeles,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], just sent an email to the thousands of kids in their “tribe” asking for street style shots of their favorite outfits.
The memo includes Sartorialist photos as “examples” and says,[link widoczny dla zalogowanych], “We’re looking for insight and inspiration on style! This is an opportunity to showcase you and your friends’ style. Be sure to take head-to-toe shots,[link widoczny dla zalogowanych], including everything from shoes,[link widoczny dla zalogowanych], to outfits, to accessories,[link widoczny dla zalogowanych], to hairstyle…
For each photo, be sure to note a first name, age,[link widoczny dla zalogowanych], city/ neighborhood,[link widoczny dla zalogowanych], and the inspiration for the look (you can name the attitude as well, if you like.”
The attitude in this case might be “cheap” – LookLook will chose 10 photographers total,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], and pay each snapper $20 for images that major companies will shell out thousands to analyze (and probably, to copy).
But is it cool to have your style copied by the masses,[link widoczny dla zalogowanych], or would you rather be left alone?
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Trendspotting Cool Hunters Think You’re More Important Than Celebrities By Faran Krentcil Wednesday,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], May 16, 2007 / 11:31 AM GMT -5