Are You Using Your Avatar Correctly to Promote You

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Unless you are a neophyte to Social Media, you already have an avatar for your business. An avatar is the alter-ego of you, the writer; some representation of yourself when you are on the computer and the image that you want to project to the internet world. However, people do not seem to be aware that avatars can be very important and form a first impression of you by your readers. Whatever avatar you put up as your representation is going to define you and your business, so it is extremely important that you carefully choose what you want people to see. If you are not using an appropriate avatar for the correct situation, you could lose your potential reader and ultimately, business from that potential client.
What then would be a good avatar for your business? Here are some suggestions:
Your Head Shot
Obviously, a head shot of you is the simplest and safest avatar you can have. But it doesn't have to be a boring shot of you just staring into the camera. Have some fun with it. Use a prop. Smile or laugh. Remember, your avatar is going to define your personality and make people remember you. Bring your personality into your avatar so that your readers want to get to know you better.
A Body Shot
While a body shot may be more interesting than just a head shot, you have to watch out that you are not too far away so that there is no definition of you. In that case,A&F T-shirts, you may as well not have an avatar! Remember, these pictures are tiny little squares,Gucci Sunglasses, so if you use a body shot, make sure you can be clearly seen. Again, do something exciting. Use a prop. Dress in what your business does, or be doing something so interesting that your reader has to say, "Oh cool. That person is someone I want to get to know better".
An Illustration/Item or Object
Remember, people want to connect to you, the writer, not with your favorite pair of shoes. If you have an object or illustration as an avatar, people can not see your personality. They will not be able to get a feeling of who you are. Many times, people will remember your avatar but not your name. Therefore,Francesco Smalto Shirt, you want that avatar to be you when you start to build your relationship with your reader.
A Logo
There are times when a logo can be perfectly acceptable as an avatar. The key is whether you are your business or whether your business is independent of you. For example, any Fortune 500 company's avatar is not a picture of their CEO, but rather a picture of their well recognized logo. In that case, the business is their logo,Timberland shoes for men, not the CEO. But using a logo for a one person law office would not be effective. In that case, the lawyer IS the business. A head or body shot would be much more appropriate an avatar in that situation.
Obviously,Crown Holder Jeans, these rules would not apply if you are just using Social Media to have fun and maybe just blog about yourself. Then your avatar can be as fun as you want it to be. In that case, you are not trying to build any relationships but rather just sharing. But remember,Wholesale Breitling watch, for business purposes, Social Medias is all about building relationships. Your avatar is the very first step in building those relationships, so choose wisely. Your business could depend upon your choice!
Why did you choose the avatar you have?