CUSTOMER RELATIONSHIPS – EXCEEDING EXPECTATIONS

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If you are basing your relationship with your customers only on transactions,[link widoczny dla zalogowanych], you have no relationship. What you have are fickle customers with little or no loyalty to you. What can you do to create lasting customer relationships? Make your company indispensable to your customers by:
People can be fickle customers; they may go where the deal is,[link widoczny dla zalogowanych], if their primary mode of differentiating a product or service is price. For example,[link widoczny dla zalogowanych], when you shop for everyday items at a grocery store that does not “wow” you,[link widoczny dla zalogowanych], you may gladly go somewhere else if you can get the same goods at a better price. However,[link widoczny dla zalogowanych], when there is a grocery store that you are in love with, you might find yourself justifying paying a higher price and continuing to shop there because there is something that makes it a wonderful experience. It might be because the staff knows you by name. It might be the way the staff treats you. As a customer,[link widoczny dla zalogowanych], you feel good about doing business with that store. And like all customers,[link widoczny dla zalogowanych], you remember being treated well and having your expectations exceeded.
Creating customer relationships is a true wealth-generation vehicle because it creates customer loyalty. Like most effective strategies,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], it takes some thought and effort. Consider what you can do to create more dynamic and sustained customer interactions within your world. How can you add true value to the lives of your customers?
This is an integral aspect of business: building relationships with your customers. Customer satisfaction and loyalty are directly tied to your ability to convey value in those relationships. The magic is in the touch point. While you do not need to be there to personally perform each task,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], you do need to ensure each contact made with your customers consistently exceeds their expectations. This means you need to have systems in place in your business to ensure every experience with your company and staff is a fantastic one.
Create a relationship with them by adding value to their lives
Make doing business with you a wonderful experience
Reaching out through regular communication
Understanding their Dangers, Opportunities,[link widoczny dla zalogowanych], and Strengths
Going the extra distance and consistently exceeding their expectations
Establishing systems,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], and then training your staff to excel at them