tk supra society - SEM

keen62sail · Wysłany: Pon 18:58, 21 Mar 2011 Temat postu: tk supra society - SEM

Search engine marketing: One of the most effective ways to connect the world
Search engine marketing or SEM, is a technique that is a part of Internet marketing that helps to promote web sites by escalating their visibility in the result pages of popular search engines.
Internet Marketing includes various ways to bring best results to your company. according to the Search Engine Marketing Professional Organization, SEM methods include, but not limited to:
Search engine optimization (SEO)
Paid placement (PPC)
Contextual advertising
Paid inclusion
In the year 2006, advertisers in North American spent more than $8 billion on search engine marketing that brought them remarkable success to the business and a major boost in sales. The biggest SEM vendors in today��s market are Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing. Since 2006,[link widoczny dla zalogowanych], SEM has been growing much faster than conventional advertising and other channels of online marketing.
With the increasing number of sites on the Web in the mid-to-late 90s, search engines started to help people in finding information quickly and widely. Search engines developed business methods to fund their own business through services, which include pay per click programs presented by Open Text in 1996 and Goto. com in 1998 that later,[link widoczny dla zalogowanych], in 2001, changed its name to Overture that was purchased by Yahoo,[link widoczny dla zalogowanych]! in 2003. It now offers paid search options for advertisers by Yahoo! Search Marketing. Google too started offering advertising on search pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs became one of the best ways of connecting to customers and increasing sales.
Search engine optimization professionals extended their offerings to help companies worldwide to let people learn more about and apply the advertising opportunities provided by the search engines. A new era of advertising emerged, where existing and upcoming agencies started focusing largely upon internet marketing and campaigning through search engines. The term "Search Engine Marketing" was suggested by Danny Sullivan in 2001. The name was proposed with a purpose to envelop the gamut of activities involved in performing SEO like managing compensated listings at the search engines,[link widoczny dla zalogowanych], including sites to the directories, and building online marketing tactics for businesses, organizations, and individuals.
Search Engine Marketing (SEM) is a part of, or type of Internet Marketing Services, which is meant to endorse products and services of a company by promoting a particular company's web site on the Internet and Search Engines. Advertising through the Internet is relatively inexpensive and helps you to reach out to a wider audience across the world.
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